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With the end of the holidays approaching, there is one New York spectacle that ought not to be missed. If your shopping forays have not led you to Bergdorf Goodman yet this holiday season (perhaps you were hoping to avoid the crazy 5th avenue crowds) we recommend going anyway. The department store went all out on their window displays, turning the avenue into an art exhibit that stimulates the senses and takes a viewer on a creative flight of fancy.
Bergdorf Goodman & Swarovski paired up on the window displays this year and the result was, well, sparkly! The partners named the exhibit “Brilliant,” a name that is as much literal as it is figurative. Swarovski saw to making the displays shine and the creative direction was more Cirque de Soleil than holiday. The magical spirit of the season wasn’t captured with typical holiday scenes (you won’t find a reindeer anywhere)— it was captured with a palm reader, a mermaid, a whimsical queen and her knights, an elegantly dressed gem miner, and some Swarovski encrusted party goers. Bergdorf definitely did not disappoint… the displays are enchanting and totally unique!
Bloomingdales, in contrast, took a more traditional approach to their displays. There are red and white candy stripes, decorated trees, gold pine cones, and dangling ornaments, but don’t worry, it’s not completely literal. The mechanised displays look more like modern works of art than toys… a bear, a puppy, and Christmas tree are all composed of metallic geometric shapes. Our attention was captured by the movement of each object and our enchantment was awakened by the simple yet creative concept of each display.
A holiday window viewing journey doesn’t need to end there… Macy’s ,Barney’s, and Saks 5th Avenue also have department store exhibitions well worth viewing. On your stroll we hope you keep warm, feel the enchantment of the holidays, and (most cheerfully) find something amazing inside each store that has just been put on sale!