The answer to an ideal skin is here. 3LAB’s comprehensive line of cutting edge products and latest technology delivers the formula that’s not only top quality but most importantly effective. FashionIQ had the opportunity to talk to the founder of the brand Erica Chung and discuss the history behind the company’s success and the process of creating the perfect formula for their skincare line. Read the exclusive interview below :
FIQ: When did you start the company and why? I started the company about 10 years ago in search of the perfect skincare. Throughout my life I have tried numerous skincare brands, but I could not find one that truly perfected my skin. For that reason I decided to create my own line, I not only want to treat the skin but PERFECT it.
What was the first product you had in mind? The first product(s) that I had in mind were my cleansers. I believe that perfect skin starts with perfectly cleansed skin.
How long did it take you to launch the company? It took many years to launch 3LAB. It started by traveling the world for the perfect lab where my products could be produced to the highest standards possible. After numerous trips around the globe with little success, my husband and I decided to create our own R&D and production facility.
Did you have to get a special degree to launch a cosmetic brand (medical, chemistry)? In order to launch a cosmetic brand one must have a pulse for the market, a vision and a passion. Those are key factors in creating a brand that a special degree can never teach you. We also enlisted the involvement of two cosmetic chemists and a dermatologist to ensure our formulas were sound. In addition one must be a consumer! I like to consider myself my worst critic; I refuse to launch a product that I am not in love with.
How many people do you have working for you? We have over 100+ people working for us worldwide
Who gave you the most support in your venture? Did you have to partner with anybody? My husband, David, gave me the most support in creating 3LAB. I decided against partnering with anyone as I wanted my personal vision and passion for the brand to shine through.
Why the line is called 3 LAB? What does your famous ww cream stand for? 3LAB stands for the two chemists and one dermatologist who helped me to create the line. The story behind WW Cream is quite funny, throughout the process of creating a product I give my visions temporary names that relate to the features and benefits. In this case I gave the product the letters WW to stand for Wrinkle reducing and Whitening, because a key sign of aging can be uneven skin tone. After using the letters over and over we decided to make it the permanent name. The same goes for M cream and super “h” Serum.
What is the most expensive ingredient added to your formula? X-50 is the most expensive ingredient throughout my line. Originally from the pharmacology industry, X-50 can only be found in 3LAB products. At $900,000 per kilo, it is an unparalleled delivery system. It has the ability to drive encapsulated collagen and elastin producing peptides directly to where they are needed for maximum efficacy and minimal waste-a GPS for your skin.
Who creates the cream formulas? And comes up with new product? I create all of my products myself by working closely with the chemists in my own research and development facility, utilizing the newest and most technologically advanced ingredients. More specifically I work with my formulators and throughout the process continue to sample and test the product until I am completely satisfied and ready to bring the new product to market.
Where do you see your company in 10 years? Hmm I think I will keep that information a secret for a while, but I am certain that 3LAB will continue to be the driving force in efficacious and technologically advanced skincare
What is your common client? Savvy women of all ages who prioritize their skin’s needs and believe in the power of science to dramatically transform the look and feel of their own skin. They also see the value in top-quality ingredients and are willing to spend more money on superior products to achieve their desired results.
How many counties do you sell ? 14 countries and counting.
What makes 3lab different and stand out on the market. Who are your main competitors? 3LAB is different because I am fortunate to own my own R&D and production facility. This allows me to oversee a product from conception to completion. It also allows 3LAB to lead the industry in anti- aging solutions by finding new technology and using the most efficacious and highest quality ingredients to deliver promising results to the skin.Our main competitor is La Prairie.
© Fashion IQ, 2014