America’s favorite fabric keeps reinventing. The uber popular material composing every modern wardrobe, has taken a new aesthetic. Being molded and featured in various styles, washes and cuts on major designer runways and fashion shows. From the classic 5 pocket jean to patchwork frocks and shoes, denim takes center stage.
Vanessa Bruno SS15 / Amelia Lindquist S/S15 / Preen Line Resort 2015
Featured by nearly every designer in their collections, such as Christophe Lemaire, Prada, Maison Martin Margiela, Kenzo, Calvin Klein, Balmain, Sonia Rykiel, Vanessa Bruno, Stella McCartney. The trend dates back to 2010 when Chloe brought the cool wave of patchwork denim, and 3.1 Phillip Lim releasing a denim capsule collection in 2014, consisting of classic trench coats, moto jackets, blazers, and tailored pants.
Stella McCartney SS15/ Balmain SS13/ Gucci SS15/ Joseph SS15
The recent Spring/ Summer 2015 collection offered much variety and denim inspired looks. Margiela’s use of denim prevailed, delivering eclectic pieces featuring patchwork cropped jeans, quilted vests and oversized jackets. While Kenzo displayed a pale blue denim theme, featuring relaxed, easy cut denim pieces with a streetwise sensibility.
Chloe SS10 / 3.1 Phillip Lim SS13/ MM6 Maison Martin Margiela SS15/ Kenzo SS15
The double denim trend is gaining popularity among the notable fashionistas more than ever. Dress it up or down, mix and match pairing together different textures and hues (think blue, black, navy, or even burgundy ) or denim-like fabrics. A combo of endless possibilities with a sense of wearability. An international staple for many years, denim has an element of classic. Head-to-toe denim can look incredibly chic, with 70, 80’s feel or 90’s vibe. Achieve a polished look, blending various styles, from denim jumpsuits to the classic boot cut jean and crisp denim shirt.
The overall look should not be complicated, the main thing is the fit. Balance out the shades and proportions, sticking to one shape whether you’re opting for cropped or wide-legged, slouchy or skinny. Taking traditionally simple denim pieces and adding more striking, edgier piece of different texture. For a more subdued and sophisticated look, go for darker hues in denim. Put on your favorite Levi’s pair with a denim button down or throw on a jean kimono jacket over a cute denim mini. Now is the time to revisit your old jean pile and refresh it with the newest designer styles. Louis Vuitton denim patchwork boots from Spring/Summer 2015 collection, anyone?
For all the denim lovers, the trend per se is here to stay. With so many options to choose from. We are especially excited for the new collaboration between style icon Alexa Chung and AG denim offering a capsule collection of casual essentials. The collection pieces look cool and chic, we can’t wait to get our hands on that Pixie denim dress with snap closure! Double the denim, double the fun. Blue may just be the new black. We know what’s on our shopping list.
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See below for style inspiration.
1. MIH Jeans Denim Kimono Jacket 2. Acne Studios Pop Vintage Boyfriend Jeans 3. Giuseppe Zanotti Denim Slip On Sneakers 4. Acne Studios Denim Shirt 5. Alexa Chung x AG The Pixie Denim Shirtdress 6. Louis Vuitton Denim Patchwork Boots SS15 7. Ashish Blue Patchwork Denim Sweater 8. Celine Denim Dress SS11 9. Stella McCatney Stretch Denim Overalls